“The Man Fighting Jew-Hatred At Scale”

Chosen for turning the fight against antisemitism into one of the largest public campaigns in America: Robert Kraft has used his wealth, influence and visibility as the owner of the New England Patriots to make combating antisemitism a national mission.

Stand up to Jewish hate.

Robert Kraft / Blue Square Alliance, 2026

In 2026, Kraft's Blue Square Alliance Against Hate returned to the Super Bowl with a major national advertising campaign confronting antisemitism among young Americans. The campaign reached millions of viewers during one of the biggest television events in the world.

But his impact goes beyond advertising. Kraft has built partnerships between Jewish and Black communities through Unity Dinners, working to rebuild bridges at a time when relations between the communities have been strained by the war in Gaza.

His message is simple: antisemitism cannot be left to Jews to fight alone. It requires everyone to stand up. Kraft has taken one of the most recognizable names in American sports and turned it into a platform for Jewish safety and dignity.

He isn't just fighting hate. He is building a movement against it.

That is why Robert Kraft is No. 27 on The 36.